Reference palette
#006FCF#FFFFFF#00175A#DCEEFFReference palette assembled from widely published brand-colour references; verify the current official brand guide before commercial use.
← Brand inspiration
Financial services
American Express
Brand inspiration reference for American Express, including colour direction and a closest open-font starting point.
Brand names and trademarks belong to their respective owners. ThisFont is independent and unaffiliated; this page is for design reference and education, not reproduction of protected logo artwork.
TYPE + COLOUR DIRECTION
American Express
Rendered with Inter as an editable ThisFont direction
Benton Sans / custom typography
Benton Sans / custom typography. ThisFont renders the card with Inter as an open/catalogue direction where the exact brand face is custom, proprietary or unavailable.
Brand referenceBenton Sans / custom typography
ThisFont renderingInter →
What to learn from it
Use this as a visual starting point for studying American Express's colour/type relationship, not as a reproduction of its protected logo artwork.
Third-party brand names and trademarks belong to their respective owners. ThisFont is independent and unaffiliated. Do not use this reference to impersonate the brand, imply endorsement, or reproduce protected logo artwork.
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