Recommendations built around the project.
Each guide explains what the typography should communicate, what to avoid, which fonts fit the job and which colour directions reinforce the idea.
Artisan food brand
Warm, crafted typography for packaging, labels, markets and independent food businesses.
Coffee shop
Distinctive enough for signage and cups, but readable on menus and digital ordering.
Luxury hotel
Premium typography with enough restraint to work across rooms, menus and booking journeys.
Fashion label
Editorial, confident type for campaigns, ecommerce and garment branding.
SaaS product
Versatile type for UI, onboarding, dashboards, pricing and marketing.
AI startup
Modern technical typography without defaulting to generic futuristic clichés.
Law firm
Authoritative, clear typography that feels established but not dated.
Financial app
High legibility, strong numerals and reassuring hierarchy.
Motorsport team
Fast, assertive typography for livery, social, merch and performance data.
Automotive brand
Engineered typography that can flex from premium to performance.
Magazine
Strong editorial hierarchy for covers, features, captions and body copy.
News website
Durable typography for headlines, dense navigation and long-form reading.
Restaurant
A distinctive identity that still works on menus, signage and reservations.
Wedding invitation
Elegant typography for names, dates and formal information.
Sports brand
Energetic typography for performance, teams, apparel and digital content.
Architecture studio
Disciplined typography that complements grids, drawings and photography.
Children’s brand
Playful and friendly without sacrificing clarity for adults.
Developer tool
Technical character, clear code-adjacent typography and dependable UI.
Minimal portfolio
Quiet typography that lets work and imagery lead.
Poster campaign
Expressive type designed to stop attention quickly.