Test your design ideas by looking at strong brands.

Use this as a visual starting point for studying McDonald's's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom McDonald's brand lettering

Rendered here with

Nunito Sans

Use this as a visual starting point for studying Subway's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Subway wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Coca-Cola's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Spencerian-script wordmark

Rendered here with

Lobster

Use this as a visual starting point for studying Pepsi's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Pepsi wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Starbucks's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Starbucks wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying KFC's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom KFC lettering

Rendered here with

Roboto Slab

Use this as a visual starting point for studying Burger King's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Flame / custom brand typography

Rendered here with

Lilita One

Use this as a visual starting point for studying Domino's's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Domino's wordmark

Rendered here with

Roboto Condensed

Use this as a visual starting point for studying Pizza Hut's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Pizza Hut wordmark

Rendered here with

Bebas Neue

Use this as a visual starting point for studying Taco Bell's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Taco Bell typography

Rendered here with

Inter

Use this as a visual starting point for studying Wendy's's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Wendy's lettering

Rendered here with

Bree Serif

Use this as a visual starting point for studying Chipotle's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Chipotle wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Dunkin''s colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Dunkin' lettering

Rendered here with

Baloo 2

Use this as a visual starting point for studying Krispy Kreme's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom script-and-serif identity

Rendered here with

Pacifico

Use this as a visual starting point for studying Nando's's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Nando's identity typography

Rendered here with

Bebas Neue

Use this as a visual starting point for studying Greggs's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Greggs wordmark

Rendered here with

Inter

Use this as a visual starting point for studying Costa Coffee's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Costa wordmark

Rendered here with

Lora

Use this as a visual starting point for studying Pret A Manger's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Pret brand lettering

Rendered here with

Alegreya

Use this as a visual starting point for studying Cadbury's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Cadbury script

Rendered here with

Dancing Script

Use this as a visual starting point for studying Heinz's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Heinz keystone lettering

Rendered here with

Bree Serif

Use this as a visual starting point for studying Nike's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Nike wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Adidas's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Adidas wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Puma's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Puma wordmark

Rendered here with

Anton

Use this as a visual starting point for studying Under Armour's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Under Armour wordmark

Rendered here with

Bebas Neue

Use this as a visual starting point for studying New Balance's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom New Balance wordmark

Rendered here with

Archivo Black

Use this as a visual starting point for studying Reebok's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Reebok wordmark

Rendered here with

Inter Tight

Use this as a visual starting point for studying Converse's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Converse wordmark

Rendered here with

Archivo Black

Use this as a visual starting point for studying Vans's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Vans wordmark

Rendered here with

Anton

Use this as a visual starting point for studying The North Face's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom The North Face wordmark

Rendered here with

Inter

Use this as a visual starting point for studying Patagonia's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Patagonia wordmark

Rendered here with

Inter

Use this as a visual starting point for studying Apple's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

SF Pro / custom Apple system typography

Rendered here with

Inter

Use this as a visual starting point for studying Google's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Google Sans

Rendered here with

Roboto

Use this as a visual starting point for studying Microsoft's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Segoe UI / Segoe UI Variable

Rendered here with

Inter

Use this as a visual starting point for studying Amazon's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Amazon Ember

Rendered here with

Open Sans

Use this as a visual starting point for studying Meta's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Meta type system

Rendered here with

Inter

Use this as a visual starting point for studying Facebook's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Facebook Sans / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying Instagram's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Instagram Sans

Rendered here with

Manrope

Use this as a visual starting point for studying WhatsApp's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom WhatsApp typography

Rendered here with

Inter

Use this as a visual starting point for studying YouTube's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

YouTube Sans / Roboto ecosystem

Rendered here with

Roboto

Use this as a visual starting point for studying TikTok's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

TikTok Sans

Rendered here with

Inter

Use this as a visual starting point for studying Spotify's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Spotify Mix

Rendered here with

Manrope

Use this as a visual starting point for studying Netflix's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Netflix Sans

Rendered here with

Inter

Use this as a visual starting point for studying Disney's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Disney script wordmark

Rendered here with

Mouse Memoirs

Use this as a visual starting point for studying Pixar's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Pixar wordmark

Rendered here with

Libre Franklin

Use this as a visual starting point for studying Nintendo's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Nintendo wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying PlayStation's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom PlayStation wordmark

Rendered here with

Inter

Use this as a visual starting point for studying Xbox's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Segoe UI ecosystem

Rendered here with

Inter

Use this as a visual starting point for studying Samsung's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Samsung Sharp Sans / custom typography

Rendered here with

Montserrat

Use this as a visual starting point for studying Sony's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Sony logotype

Rendered here with

Libre Baskerville

Use this as a visual starting point for studying Intel's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Intel One / custom system

Rendered here with

Inter

Use this as a visual starting point for studying Tesla's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Tesla wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying BMW's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

BMW Type / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying Mercedes-Benz's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Corporate A / custom brand typography

Rendered here with

Montserrat

Use this as a visual starting point for studying Audi's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Audi Type

Rendered here with

Inter Tight

Use this as a visual starting point for studying Volkswagen's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

VW Head / VW Text

Rendered here with

Figtree

Use this as a visual starting point for studying Porsche's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Porsche Next / custom typography

Rendered here with

Barlow

Use this as a visual starting point for studying Ferrari's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Ferrari wordmark

Rendered here with

Bebas Neue

Use this as a visual starting point for studying Lamborghini's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Lamborghini wordmark

Rendered here with

Cinzel

Use this as a visual starting point for studying Ford's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Ford script wordmark

Rendered here with

Pacifico

Use this as a visual starting point for studying Toyota's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Toyota Type / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying Honda's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Honda wordmark

Rendered here with

Archivo

Use this as a visual starting point for studying Nissan's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Nissan Brand type / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying Volvo's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Volvo Novum / custom typography

Rendered here with

Roboto Slab

Use this as a visual starting point for studying Land Rover's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Land Rover wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Jeep's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Jeep wordmark

Rendered here with

Inter

Use this as a visual starting point for studying IKEA's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Noto IKEA / Noto Sans direction

Rendered here with

Noto Sans

Use this as a visual starting point for studying LEGO's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom LEGO lettering

Rendered here with

Lilita One

Use this as a visual starting point for studying Airbnb's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Airbnb Cereal

Rendered here with

Manrope

Use this as a visual starting point for studying Uber's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Uber Move

Rendered here with

Manrope

Use this as a visual starting point for studying Lyft's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Lyft wordmark

Rendered here with

Baloo 2

Use this as a visual starting point for studying FedEx's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom FedEx wordmark

Rendered here with

Inter

Use this as a visual starting point for studying UPS's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

UPS Sans / custom typography

Rendered here with

Roboto

Use this as a visual starting point for studying DHL's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom DHL wordmark

Rendered here with

Roboto Condensed

Use this as a visual starting point for studying Visa's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Visa wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Mastercard's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Mark for MC / custom typography

Rendered here with

Montserrat

Use this as a visual starting point for studying PayPal's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

PayPal Sans / custom typography

Rendered here with

Open Sans

Use this as a visual starting point for studying American Express's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Benton Sans / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying HSBC's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom HSBC type system

Rendered here with

Inter

Use this as a visual starting point for studying Barclays's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Expert Sans / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying Santander's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Santander Headline / Text

Rendered here with

Inter

Use this as a visual starting point for studying NatWest's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

NatWest Text / custom typography

Rendered here with

Inter

Use this as a visual starting point for studying Monzo's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Monzo typography

Rendered here with

Manrope

Use this as a visual starting point for studying Revolut's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Aeonik / custom typography

Rendered here with

Manrope

Use this as a visual starting point for studying Gucci's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Gucci serif wordmark

Rendered here with

Cormorant Garamond

Use this as a visual starting point for studying Chanel's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Chanel wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Louis Vuitton's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Louis Vuitton wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying Burberry's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Burberry brand typography

Rendered here with

Inter

Use this as a visual starting point for studying Prada's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Prada serif wordmark

Rendered here with

Bodoni Moda

Use this as a visual starting point for studying Dior's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Dior serif wordmark

Rendered here with

Cormorant Garamond

Use this as a visual starting point for studying Zara's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom high-contrast serif wordmark

Rendered here with

Bodoni Moda

Use this as a visual starting point for studying H&M's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom H&M wordmark

Rendered here with

Cormorant Garamond

Use this as a visual starting point for studying Uniqlo's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Uniqlo wordmark

Rendered here with

Inter

Use this as a visual starting point for studying Levi's's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Levi's wordmark

Rendered here with

Roboto Condensed

Use this as a visual starting point for studying Ralph Lauren's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Ralph Lauren serif wordmark

Rendered here with

Libre Baskerville

Use this as a visual starting point for studying Lacoste's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom Lacoste wordmark

Rendered here with

Montserrat

Use this as a visual starting point for studying BBC's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

BBC Reith

Rendered here with

Inter

Use this as a visual starting point for studying CNN's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Custom CNN wordmark

Rendered here with

Roboto Condensed

Use this as a visual starting point for studying The New York Times's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Cheltenham / custom NYT typography

Rendered here with

Libre Baskerville

Use this as a visual starting point for studying National Geographic's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Geograph / custom typography

Rendered here with

Barlow

Use this as a visual starting point for studying NASA's colour/type relationship, not as a reproduction of its protected logo artwork.

Typeface reference

Helvetica-era identity / custom marks

Rendered here with

Inter