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The New York Times

Brand inspiration reference for The New York Times, including colour direction and a closest open-font starting point.

TYPE + COLOUR DIRECTION The New York Times Rendered with Libre Baskerville as an editable ThisFont direction
Colour system

Reference palette

#000000
#FFFFFF
#B3B3B3
#F7F7F5

Reference palette assembled from widely published brand-colour references; verify the current official brand guide before commercial use.

Typography

Cheltenham / custom NYT typography

Cheltenham / custom NYT typography. ThisFont renders the card with Libre Baskerville as an open/catalogue direction where the exact brand face is custom, proprietary or unavailable.

Brand referenceCheltenham / custom NYT typography
ThisFont renderingLibre Baskerville →
Design lesson

What to learn from it

Use this as a visual starting point for studying The New York Times's colour/type relationship, not as a reproduction of its protected logo artwork.

Third-party brand names and trademarks belong to their respective owners. ThisFont is independent and unaffiliated. Do not use this reference to impersonate the brand, imply endorsement, or reproduce protected logo artwork.

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