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Brands + typography

See how real brands use type.

Verified references are kept separate from suggested alternatives. If a brand uses a custom or system typeface, ThisFont says so rather than pretending a lookalike is the original.

AP

Apple

Apple’s San Francisco family is the system type family across Apple platforms.

1 typography reference · Technology
BU

Burger King

Brand inspiration reference for Burger King, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
CH

Chipotle

Brand inspiration reference for Chipotle, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
CO

Coca-Cola

Brand inspiration reference for Coca-Cola, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
DO

Domino's

Brand inspiration reference for Domino's, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
DU

Dunkin'

Brand inspiration reference for Dunkin', including colour direction and a closest open-font starting point.

0 typography references · Food & drink
GI

GitHub

GitHub publishes Mona Sans and Hubot Sans as its open typeface family pair.

2 typography references · Technology
GO

Google

Google uses Google Sans across brand and product contexts.

2 typography references · Technology
GO

GOV.UK

GOV.UK uses GDS Transport as its primary brand typeface.

1 typography reference · Government
GR

Greggs

Brand inspiration reference for Greggs, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
IB

IBM

IBM’s bespoke open-source Plex family spans Sans, Mono and Serif.

3 typography references · Technology
KF

KFC

Brand inspiration reference for KFC, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
KR

Krispy Kreme

Brand inspiration reference for Krispy Kreme, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
MC

McDonald's

Brand inspiration reference for McDonald's, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
MI

Microsoft

Microsoft’s Segoe family underpins Windows interface typography; current Windows guidance uses Segoe UI Variable.

1 typography reference · Technology
NA

Nando's

Brand inspiration reference for Nando's, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
PE

Pepsi

Brand inspiration reference for Pepsi, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
PI

Pizza Hut

Brand inspiration reference for Pizza Hut, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
RE

Reddit

Reddit Sans and Reddit Display are bespoke Reddit brand typefaces.

2 typography references · Technology & community
SP

Spotify

Spotify Mix is Spotify’s custom typeface, introduced as an exclusive family for its identity.

1 typography reference · Technology & media
ST

Starbucks

Brand inspiration reference for Starbucks, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
SU

Subway

Brand inspiration reference for Subway, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
TA

Taco Bell

Brand inspiration reference for Taco Bell, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
UB

Uber

Uber Move is Uber’s expressive brand family across display, text and mono contexts.

1 typography reference · Mobility
WE

Wendy's

Brand inspiration reference for Wendy's, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
AD

Adidas

Brand inspiration reference for Adidas, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
AI

Airbnb

Brand inspiration reference for Airbnb, including colour direction and a closest open-font starting point.

0 typography references · Travel & technology
AM

Amazon

Brand inspiration reference for Amazon, including colour direction and a closest open-font starting point.

0 typography references · Technology & retail
AM

American Express

Brand inspiration reference for American Express, including colour direction and a closest open-font starting point.

0 typography references · Financial services
AU

Audi

Brand inspiration reference for Audi, including colour direction and a closest open-font starting point.

0 typography references · Automotive
BA

Barclays

Brand inspiration reference for Barclays, including colour direction and a closest open-font starting point.

0 typography references · Financial services
BB

BBC

Brand inspiration reference for BBC, including colour direction and a closest open-font starting point.

0 typography references · Media
BM

BMW

Brand inspiration reference for BMW, including colour direction and a closest open-font starting point.

0 typography references · Automotive
BU

Burberry

Brand inspiration reference for Burberry, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
CA

Cadbury

Brand inspiration reference for Cadbury, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
CH

Chanel

Brand inspiration reference for Chanel, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
CN

CNN

Brand inspiration reference for CNN, including colour direction and a closest open-font starting point.

0 typography references · Media
CO

Converse

Brand inspiration reference for Converse, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
CO

Costa Coffee

Brand inspiration reference for Costa Coffee, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
DH

DHL

Brand inspiration reference for DHL, including colour direction and a closest open-font starting point.

0 typography references · Logistics
DI

Dior

Brand inspiration reference for Dior, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
DI

Disney

Brand inspiration reference for Disney, including colour direction and a closest open-font starting point.

0 typography references · Media & entertainment
FA

Facebook

Brand inspiration reference for Facebook, including colour direction and a closest open-font starting point.

0 typography references · Technology
FE

FedEx

Brand inspiration reference for FedEx, including colour direction and a closest open-font starting point.

0 typography references · Logistics
FE

Ferrari

Brand inspiration reference for Ferrari, including colour direction and a closest open-font starting point.

0 typography references · Automotive
FO

Ford

Brand inspiration reference for Ford, including colour direction and a closest open-font starting point.

0 typography references · Automotive
GU

Gucci

Brand inspiration reference for Gucci, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
H&

H&M

Brand inspiration reference for H&M, including colour direction and a closest open-font starting point.

0 typography references · Fashion & retail
HE

Heinz

Brand inspiration reference for Heinz, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
HO

Honda

Brand inspiration reference for Honda, including colour direction and a closest open-font starting point.

0 typography references · Automotive
HS

HSBC

Brand inspiration reference for HSBC, including colour direction and a closest open-font starting point.

0 typography references · Financial services
IK

IKEA

Brand inspiration reference for IKEA, including colour direction and a closest open-font starting point.

0 typography references · Retail
IN

Instagram

Brand inspiration reference for Instagram, including colour direction and a closest open-font starting point.

0 typography references · Technology
IN

Intel

Brand inspiration reference for Intel, including colour direction and a closest open-font starting point.

0 typography references · Technology
JE

Jeep

Brand inspiration reference for Jeep, including colour direction and a closest open-font starting point.

0 typography references · Automotive
LA

Lacoste

Brand inspiration reference for Lacoste, including colour direction and a closest open-font starting point.

0 typography references · Fashion & retail
LA

Lamborghini

Brand inspiration reference for Lamborghini, including colour direction and a closest open-font starting point.

0 typography references · Automotive
LA

Land Rover

Brand inspiration reference for Land Rover, including colour direction and a closest open-font starting point.

0 typography references · Automotive
LE

LEGO

Brand inspiration reference for LEGO, including colour direction and a closest open-font starting point.

0 typography references · Retail & entertainment
LE

Levi's

Brand inspiration reference for Levi's, including colour direction and a closest open-font starting point.

0 typography references · Fashion & retail
LO

Louis Vuitton

Brand inspiration reference for Louis Vuitton, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
LY

Lyft

Brand inspiration reference for Lyft, including colour direction and a closest open-font starting point.

0 typography references · Mobility
MA

Mastercard

Brand inspiration reference for Mastercard, including colour direction and a closest open-font starting point.

0 typography references · Financial services
ME

Mercedes-Benz

Brand inspiration reference for Mercedes-Benz, including colour direction and a closest open-font starting point.

0 typography references · Automotive
ME

Meta

Brand inspiration reference for Meta, including colour direction and a closest open-font starting point.

0 typography references · Technology
MO

Monzo

Brand inspiration reference for Monzo, including colour direction and a closest open-font starting point.

0 typography references · Financial services
NA

NASA

Brand inspiration reference for NASA, including colour direction and a closest open-font starting point.

0 typography references · Science & government
NA

National Geographic

Brand inspiration reference for National Geographic, including colour direction and a closest open-font starting point.

0 typography references · Media
NA

NatWest

Brand inspiration reference for NatWest, including colour direction and a closest open-font starting point.

0 typography references · Financial services
NE

Netflix

Brand inspiration reference for Netflix, including colour direction and a closest open-font starting point.

0 typography references · Media & entertainment
NE

New Balance

Brand inspiration reference for New Balance, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
NI

Nike

Brand inspiration reference for Nike, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
NI

Nintendo

Brand inspiration reference for Nintendo, including colour direction and a closest open-font starting point.

0 typography references · Gaming
NI

Nissan

Brand inspiration reference for Nissan, including colour direction and a closest open-font starting point.

0 typography references · Automotive
PA

Patagonia

Brand inspiration reference for Patagonia, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
PA

PayPal

Brand inspiration reference for PayPal, including colour direction and a closest open-font starting point.

0 typography references · Financial services
PI

Pixar

Brand inspiration reference for Pixar, including colour direction and a closest open-font starting point.

0 typography references · Media & entertainment
PL

PlayStation

Brand inspiration reference for PlayStation, including colour direction and a closest open-font starting point.

0 typography references · Gaming
PO

Porsche

Brand inspiration reference for Porsche, including colour direction and a closest open-font starting point.

0 typography references · Automotive
PR

Prada

Brand inspiration reference for Prada, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
PR

Pret A Manger

Brand inspiration reference for Pret A Manger, including colour direction and a closest open-font starting point.

0 typography references · Food & drink
PU

Puma

Brand inspiration reference for Puma, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
RA

Ralph Lauren

Brand inspiration reference for Ralph Lauren, including colour direction and a closest open-font starting point.

0 typography references · Luxury & fashion
RE

Reebok

Brand inspiration reference for Reebok, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
RE

Revolut

Brand inspiration reference for Revolut, including colour direction and a closest open-font starting point.

0 typography references · Financial services
SA

Samsung

Brand inspiration reference for Samsung, including colour direction and a closest open-font starting point.

0 typography references · Technology
SA

Santander

Brand inspiration reference for Santander, including colour direction and a closest open-font starting point.

0 typography references · Financial services
SO

Sony

Brand inspiration reference for Sony, including colour direction and a closest open-font starting point.

0 typography references · Technology & media
TE

Tesla

Brand inspiration reference for Tesla, including colour direction and a closest open-font starting point.

0 typography references · Automotive
TH

The New York Times

Brand inspiration reference for The New York Times, including colour direction and a closest open-font starting point.

0 typography references · Media
TH

The North Face

Brand inspiration reference for The North Face, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
TI

TikTok

Brand inspiration reference for TikTok, including colour direction and a closest open-font starting point.

0 typography references · Technology & media
TO

Toyota

Brand inspiration reference for Toyota, including colour direction and a closest open-font starting point.

0 typography references · Automotive
UN

Under Armour

Brand inspiration reference for Under Armour, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
UN

Uniqlo

Brand inspiration reference for Uniqlo, including colour direction and a closest open-font starting point.

0 typography references · Fashion & retail
UP

UPS

Brand inspiration reference for UPS, including colour direction and a closest open-font starting point.

0 typography references · Logistics
VA

Vans

Brand inspiration reference for Vans, including colour direction and a closest open-font starting point.

0 typography references · Sport & fashion
VI

Visa

Brand inspiration reference for Visa, including colour direction and a closest open-font starting point.

0 typography references · Financial services
VO

Volkswagen

Brand inspiration reference for Volkswagen, including colour direction and a closest open-font starting point.

0 typography references · Automotive
VO

Volvo

Brand inspiration reference for Volvo, including colour direction and a closest open-font starting point.

0 typography references · Automotive
WH

WhatsApp

Brand inspiration reference for WhatsApp, including colour direction and a closest open-font starting point.

0 typography references · Technology
XB

Xbox

Brand inspiration reference for Xbox, including colour direction and a closest open-font starting point.

0 typography references · Gaming
YO

YouTube

Brand inspiration reference for YouTube, including colour direction and a closest open-font starting point.

0 typography references · Technology & media
ZA

Zara

Brand inspiration reference for Zara, including colour direction and a closest open-font starting point.

0 typography references · Fashion & retail