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← All “fonts for” guidescampaign typography

Best fonts for Poster campaign

Poster typography is one of the best places to use an expressive font at full strength. The key is to let one typographic idea dominate and make every supporting choice quieter.

See recommendationsTry your company name
Aim for

What the typography should communicate

Immediate impact and a clear visual idea.

Avoid

Common mistakes

Trying to make every element loud, long messages in extreme display faces and effects that compete with the letterforms.

Headings

Headline & wordmark direction

Choose one display face with a strong silhouette and use scale aggressively.

Body

Supporting typography

Supporting information should be simpler and smaller, with clear hierarchy.

Ranked shortlist

Great fonts for Poster campaign

The ranking comes from the shared ThisFont group, quality and design-fit model.

Thisfont
Allkin
Dingbats & Symbols
Logo & wordmarkTechnology & SaaSMinimal & modern
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Thisfont
Bitcount
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Grid Double
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Grid Double Ink
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Grid Single
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Grid Single Ink
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Ink
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Prop Double
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Prop Double Ink
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Prop Single
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Prop Single Ink
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Single
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bitcount Single Ink
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Chiron GoRound TC
Sans Serif
Posters & campaignsHeadings
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Thisfont
Chiron Hei HK
Sans Serif
Posters & campaignsHeadings
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Thisfont
Geist Pixel
Decorative
HeadingsBrandingPosters & campaigns
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Thisfont
Google Sans Flex
Sans Serif
Posters & campaignsHeadings
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Thisfont
Alan Sans
Sans Serif
BrandingUI & appsPosters & campaigns
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Thisfont
BBH Bartle
Sans Serif
Posters & campaignsHeadings
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Thisfont
BBH Bogle
Sans Serif
Posters & campaignsHeadings
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Thisfont
BBH Hegarty
Sans Serif
Posters & campaignsHeadings
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Thisfont
Kablammo
Decorative
BrandingPosters & campaignsHeadings
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Thisfont
Bungee
Sans Serif
Readable body textLogo & wordmarkArtisan food & drink
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Colour direction

Make the type and colour agree

High-contrast colour can amplify the idea, but one dominant relationship is stronger than a rainbow of accents.

Ivory & Aubergine94% average fit
Pitlane Red92% average fit
Burgundy Editorial91% average fit
Monochrome88% average fit
Playground87% average fit
Rose Invitation86% average fit
Next step

See your actual name, not placeholder text.

Typography decisions become much easier once the letters belong to the real brand.

See 100 brand directionsBuild a brand board